![]() While you may have seen this catchy phrase before (a coffee shop in this writer’s Brooklyn neighborhood frequently displays it on its chalkboard), it is, in fact, trademarked and belongs to Alfred coffee.Ĭoffee is the first thing many of us want in the morning, and it’s also the first beverage that Zad built a business around. Outfitting it in pink tile, cool décor, trendy sayings and items for purchase, Alfred Tea is memorable. While Hardin is busy perfecting the craft - the tea offerings themselves - Zad’s paying attention to the overall look and feel of the shop. ![]() Coffee easily commands respect, but there’s room for tea they say (even if they admit they may be a little ahead of the curve). “I figured if I can get people in here for a cup and for the photo opportunity, Jordan can sell them on the world of tea - that it’s more than what you imagined.” If they can accomplish that, Zad’s pretty confident they’ll come back for more.īoth Zad and Hardin agree that tea deserves its time in the spotlight. (At the time of this writing, Alfred Tea’s Instagram following is a not-too-shabby 66.9K.) The shop is an Instagram story’s dream (even without the pink balloons out front celebrating its debut), and Zad openly embraces the trend of people posting pictures of their pretty little drinks on the visually-driven social media platform. Hardin, the company’s food and beverage director said, pointing out that my iced matcha with coconut milk was approximately “lucky number 30.” “This is probably the thirtieth drink we’ve made all day,” Jordan G. The drinks are colorful and pretty, but Alfred Tea prides itself on using quality ingredients and teas as well.
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